I used to wander barefoot through art fairs and thrift stores, sketchbook in hand, heart full of sound and color. A child of many passions: painting, fashion, music. I believed that everything artistic had a pulse, everything technological, a potential to amplify that pulse. This belief turned into obsession.
In my early days I was the hippie, chasing inspiration under open skies—listening to vinyls, sampling street rhythms, handcrafting clothes in dimly lit rooms. Every stitch, every brush stroke, every beat mattered. I wanted to live art. Not sell it. But over time I realized that art that can’t carry itself in the world remains locked in the studio.
So I reborned as RAS GUILHERME™—the avatar, the signature, my own revolution. Like Da Vinci, I see across disciplines; like Virgil Abloh™, I collapse boundaries between street, high fashion, design, culture. With TREZE-OFF, with Izi Life Store, I extend the visceral taste of music into fabric, into style, into lifestyle. A garment is not just cloth. It’s poetry you wear.
I take lessons from Kanye West—not to emulate his controversies, but to extract the courage: the audacity to believe in your dream when the world doubts, to transform crises into turning points. Kanye built not only albums but architecture of self‑belief. He teaches: you don’t wait for permission to be radical.
Spiritually, I walk pathways unseen—astral geometry, meditation, the invisible threads connecting all creation. I seek wisdom not just in books but in the silence between chords, in the spaces between stitches. The sacred and the material are married in the journey of the vision‑ary.
The Rastafari culture, with Bob Marley’s teachings: love, unity, resistance. “One Love.” The idea that through music, through authenticity, you resist Babylon. That naturalness is itself a revolution. Dreads, rhythm, fire, community—they’re symbols of inner truth, of self‑worth, of Jah within. These are not exoticisms. São parte da linguagem que guia meu pulso como criador‑empresário‑sonhador.
From chaos I design order. From passion I build legacy. RAS GUILHERME™ is the name I stamp on my dreams so that when I depart, they remain — as testaments of intensity, imagination, and integrity.
This is more than a brand. It’s my myth. It’s the intersection where vision meets action, soul meets strategy, art meets enterprise.